Unit 03 – Awareness of Converging Digital Technology within the Creative Media Sector

computers are the main type of technology used in the creative media sector with everyone every type of person using them from graphical designer to web developers graphical designers may use scanners/printers to print out work or insert work the same with web designers, web developers would not use printers/scanners on a regular basis, they will also use mobile devices to communicate with clients, tablets act  they will also use certain software programs photoshop,illustrator,dreamweaver, act to design their work on a pc

graphical designers would use printers/scanners they would use photoshop,illustrator to design their work

web designers would also use printers/scanners but will also use photoshop,illistrator, dreamweaver ect 

 Web developers would really only use dream weave and other web development software programs.

copyright is a big issue within the creative a digital media section if you had a design you don't want anyone to copy you would copyright it and if a person copy that design you can take them to court because you paid to make sure that your design is protected file sharing is a legal if the product your downloading docent require a licence because you're sharing stuff which in a way can help that person your copying from get publisity its illegal if the product is copyright because your sharing data that is protected from doing so in most cases this can damage a company and that is why they got a copyright in place to make sure that their data can't be copied.

converging technology is all different formats getting transferred or getting used at the same time e.g. video and audio is converging technology because your showing video and you're showing audio.

it has really change the creative and digital section because people can now put videos music pictures text on their webpage ,magazine ect which can be useful instead of putting a picture on 1 page and text on the other because of conflicting issues.

Audience now a days expect better products for cheaper prices with big competition these days companies have to designer better products at a cheaper price on demand tv most customers now expect that for free or included in the tv package because of the increase In competition. 

media companies are able to reach out to the less tech knowledge people for example someone may not be that technical minded so they may only have 1 platform so companies design products to work with multi platform to make sure that that person buy their product it can cost more to make and take longer but overall it will make the company more money

Paypal is the main example of a Safeway to buy something online you buy maybe a game and you have to pay commotion to use Paypal which can be annoying to some customers because they have to pay extra to use that service.

The media can exploit converging technology for example if someone catches a celebrity they could video it and send it to the media who will exploit that person in question which can be damaging to them but if there wasn't converging technology then their would not be as much news because of the evidence factor.

 youtube is the most popular type of converging technology online it was established in 2005 and is widely used around the world it is used on every platform and can be translated to every language around the world you tube you can post video either with audio or without and people can comment depending on that video but their is a downside to it exploring people not even celebrities online you can do with you tube people that are not even in the news can post things that can effect people or events that news companies can't broadcast which is a bad side.