Unit 27 – 2D Animation for Interactive Media Products

interactive animation makes the reader interact with the webpage with the use of animation this can be very useful depending on your target audience for example if your designing a website for the younger audience they are most likely to get bored by static images so it is important to add animation to the website this may catch their attention and stay on your webpage longer but if your doing a website for the older audience you would create a static website because of eye problems more likely in the older audience you won't want to put flashing lights on moving images on a website they are going to be off putted by the webpage.

computer animation is the object that moves this is done by frames for example you have a notepad and paper you want to create animi nation you have to do them moving in every single angle before it looks like there doing moving on the page, each of them pages are frames and all the frames create animation it makes the reader think that the screen is moving but there is a load of frames changing at a very fast rate.

Clients usually want a product that can draw the customers attention but also to make it look professional for example a client wants to create a video website this is drawn to the younger audience they would ask designers/developers to create a product that looks professional and make is attract the current audience this is a brief/specification you are briefing people on what to do and you're specifying how you want it done.

The purpose of flash animation is to make the reader think that something is moving catch their attention most designers/developers the purpose of their design is to make people think how they create that and recommend the product to their friends which will increase revenue.

The younger audience will want a product that looks professional looks trendy, bold, colourful better quality at a cheaper price compared to an older audience they will want something that does the job not to technical but looks professional and properly would charge the same price as the younger audience.

It could be entering the website and it says click here to enter you may click enter and a flash header may appear straight away advising products you want to do this to catch the readers attention or you could be playing a game and you enter a certain level and a banner appear advertising something you want the reader to draw their attention to the product at that time.

It could be used on a website as a header saying welcome to my website you could have it on the footer saying click the links below you could have it in the contact area, advisement ect it could also be used on movies  animation, certain section of the movie to catch the readers attention.

you may have a perfect logo/design but when you create it on flash it do sent look professional it docent look neat or tidy at all that the problem designers/developers have the problem is that they need to create a product that looks professional as static but also as animated because the younger audience have less of an attention span compared to the older audience so if you designing a header that you want the reader to notice you need to do it fast but also make it look professional which is a very hard problem when creating animation.

As I said before usually companies want animation that looks professional but also catches the target audience which is a hard thing to do that is why it is important that the brief and the specification is review to make sure that product is done to the correct time but also looks professional and eye catching.

when creating a flash animation I would make it very easy to understand very easy to change for the client that is why it is important to show the other parties how to insert flash i would show other parties my product to make sure that they liked the pro ducted and if they didn't where I wan improve for example if i did a header they didn't like they can say they don't like it and I can improve from their.

I would save the flash file either in swf, fla and then it would depend on what type of software program your using for example if i was using adobe flashcs5.5 i would save the file as a fla/swf cs5.5

i would give it a flash with the name convention so they understand that this isn't just a normal image for example website header flash.swf that would be the name i would give if it was a flash header